Hotness as a noun

Every time I go on facebook or some other online site there is inevitably an ad similar to this one.

Two things:

1. Is this header really hysterical or am I? How would you like to have your picture posted with the header, "Rugged, blue eyed hotness?" Is he on a menu somewhere, cause I'll take two.

2. Do people really bite on this? Cause I assure you, I've done online dating sites and if Mr. Rugged Blue-eyed hotness is on there, I somehow missed him.